Users will soon have a new feature that allows them to lessen the volume of AI-made videos appearing in their timelines. This step comes as the platform revealed that it presently contains more than 1 billion AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global rollout. This shift comes amid a rise in content created by AI, fueled by new content generation software.
AI Proliferation Online
Recent reports that nearly 10% of the quickest rising content creators on another major platform primarily display AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a phrase for inferior, factory-style content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users enjoy content made with AI tools, from digital art to science explainers, and we aim to offer the community the option to increase or decrease of that, based on their own likes,” stated a platform representative.
AI on the Platform
The service announced that there are now 1.3bn videos on its network identified as made with AI. In total, over 100 million videos are uploaded to the platform every day, making AI content a limited part of its overall inventory.
User Control Features
Viewers will be capable of reduce or increase the amount of AI-generated videos they see by opening the topic control setting in the application and choosing the AI content topic. Additional categories that can already be modified under the tool cover current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines require users to identify lifelike AI-generated content, and it forbids harmful fake videos of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the platform will now apply an “AI-made” label to content produced via its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This action is intended to help prevent users from attempting to bypass the labeling process.
AI Literacy Programs
The company is furthermore introducing a $2 million AI literacy fund for experts and organizations to create educational content about responsible artificial intelligence. This project will benefit non-profit groups dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, amid controversy over proposals to lay off hundreds of content moderators in Britain. The company is expected to reduce a significant number of roles in its content moderation division in its British office, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive stated that human moderation would continue to be important, but automated tools can safeguard staff by removing the most graphic content ahead of it is viewed by people. The platform announced a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is making a difference operate efficiently.”
